Pass On That Purple Purse…October is Domestic Violence Awareness Month


  Purple PurseLogo_Prelim

The idea of women living behind closed doors that feel like there is no way out of the abusive relationship that they are in makes me sick to my stomach. Whether it is emotional or physical abuse, it is abuse and not a single person on this earth deserves it. Yet, there are women in all of our communities that are suffering through it. Imagine fearing for your safety or worse, your child’s safety. Imagine feeling like this is it and there is no other way?

There are things that we all can do to begin to put a stop to this control that abusers have. 1 in every 4 women are affected by domestic violence. That is a staggering statistic that needs to end.

Start by “Passing the Purple Purse”. For every purple purse passed, the Allstate Foundation will donate $5 to the YWCA, an organization with a strong focus on empowering women and putting a stop to domestic violence. As I write this post, the Allstate Foundation has donated over $300,000 to the YWCA from this campaign. Keep the ticker going and help out.

Here is my virtual purse code: 

BSM Virtual Purse Pass Card

Enter the number in and start talking. was designed to get people talking about domestic violence. The more that we as community members and possibly friends of victims can recognize, the more we may be able to help. Did you know that financial abuse can occur to and has been occurring with much more frequency since the economic downturn. “Research shows that the #1 reason that victims remain in relationships with their abusers is that they lack the financial knowledge and resources to break free”. Help put an end to this! The YWCA helps get these women the information and education needed to make freedom a possibility.

I received a purple purse in the mail, registered my code, and passed it on. Now you can do it too!

Follow along on Twitter (@clicktoempower) using the hashtag #PurplePurse and on Facebook. Become a part of this change!

*Disclosure: This post is part of a sponsored campaign with The Allstate Foundation and MomSelect. All thoughts and opinions are my own.

About Lauryn Blakesley

A woman out to explore, celebrate, and enjoy everything that my community and living locally has to offer. Blessed with three beautiful children and an incredible husband, our family embraces adventure while dreaming of what is to come. Lover of knitting, running (although mostly after little ones right now), the color orange, fun accessories, fall, tea, and a clean kitchen floor. I spend my days in awe of my family and trying to teach my three to treat others as they would want to be treated.

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  1. I love this initiative. So incredibly important.
    Jessica @FoundtheMarbles recently posted…World Sight Day: What You Need to Know About Your EyesMy Profile

  2. I passed the purse, fantastic initiative.
    Carrie recently posted…Driving A Dream {California Coast in a C-MAX Hybrid}My Profile

  3. I passed the purse! xo
    Sarah Hughes recently posted…Chuggington Stack Track Playset and Chug Patrol DVD {Review & Giveaway}My Profile

  4. This is such an important issue and one not usually on my radar, but when you see the stats, holy cow! Great initiative, thanks for posting.
    Lisa recently posted…{Tuesday to-do list} why I’m against fracking (hint: because I love my kids)My Profile

  5. I passed the purse! What a great initiative. Love this from AllState.
    Lindsay recently posted…Homemade Chicken Soup With DumplingsMy Profile

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